Nourish: Grow Your Nutrition Business From the Ground Up by Nicole Aucoin, MS, RD
Nicole Aucoin, Founder and CEO of Healthy Steps Nutrition, did something many people only dream of doing. She left a stable, salaried position as a hospital dietician to become her own boss. Healthy Steps Nutrition has developed the gold standard for building a nutrition business from the initial stages of launching to scaling a program. As any business start-up, Nicole has faced challenges along the way. However, her passion for changing people's lives through nutrition and exercise kept her from giving up and going back to the comforts of her old job. She evaluated, assessed, and adjusted her approach, and has been able to scale the program to help dietitians and fitness facilities implement nutrition around the world.
Nourish: How to Grow Your Nutrition Business From the Ground Up is the story of how Nicole took the small idea of helping people change their lifestyle through proper nutrition into a successful nutrition business. It is the how-to-guide for starting a nutrition business from the ground up. Whether you are a registered dietitian or fitness facility owner, this roadmap will lead you to a profitable nutrition program. Nicole's experiences and stories throughout the book will guide you to be a better leader in our own nutrition endeavors.